Abstract
Taking into account the current processes in the Russian economy, companies that own a publication or information portal need to look for new tools or forms for further existence and successful competition. One of the methods is transformation into a media holding. This article examines the option of transforming a company that has one information resource into a media holding, in the structure of which several media resou rces can function. The study examines the goals of such a transformation, as well as issues related to the main difficulties of implementing such a project, for example internal co nflicts, the consequences of the transformation of the company structure.The nuance of transformation through the creation of resources or the acquisition of an existing one was also taken into account.