Abstract
An original interpretation of the issues of discussion about the fate of “endangered” professions in the context of the development of modern technologies is proposed. On the example of the accountant profession, the social problem of “fear” of technological innovations is discussed out of connection with the real prospects for the development of professions. Based on the provisions of the works of F. von Hayek, M. McLuhan, R. Frank, D. Morris, the impact of technological innovations on the labor market is proposed to be considered as a special case of intraspecific competition of Homo sapiens. Based on the method of E. Toffler, the current situation in the labor market is considered taking into account the probable scenario of the future. It is shown how the implementation of E. Toffler's approach can make it possible to remove the “fear” for the future of a number of professions from the context of professional discussion.