Abstract
Federal and regional context of public sphere of Novosibirsk, legislative framework development of local government, social-economy and architectural features of the city that determining location of public spaces and sites are analyzed. Structure of mass-media is described, popularity of press is reflected, attitudes of inhabitants of Novosibirsk to the city as a place for work and life are demonstrated. As a result, study identified that public sphere of city in 2000s has evolved under enabling social-economic and policy conditions. Essential element of his structure was city media, who possessed high degree of independence from authorities. Public sphere expanded due to appearance new technology of communication in Internet, which have gained popularity among townspeople quickly.