Abstract
The development and support of entrepreneurship is a key factor in improving the social and economic level of the population. According to studies organized by PricewaterhouseCoopers (PwC) in Russia and conducted by the National Agency for Financial Studies (NAFI), the conditions for doing business in Russia have changed over 30 years, so it is necessary to look for innovative ways to grow further in light of these changes. In the Irkutsk region, stimulating innovation in the development of small and medium-sized enterprises through the union of all regional organizations created to support entrepreneurs enables more effective targeted support of small enterprises. The developed regional support programs for small and medium-sized businesses will allow entrepreneurs to offer 180 options for helping businesses. Social investments of large corporations in the Irkutsk region are aimed at increasing the level of social and business activity and the development of social business. Innovative technologies in the development of the tourism business are identified as priority. The main investment technology for the development of tourism is represented by the Tourism and Recreational Cluster (TRC) ‘Gate of Baikal’. The use of innovations and state support in the development of small business, the unique location of the Irkutsk region leads to an increase in the level and quality of life of the population.