Abstract
This article examines modern approaches to intangible incentives in the civil service and municipal administration. The author examines theoretical approaches to this issue based on recent research on employee incentives at both the federal and municipal levels. Based on a study of Russian practice and the existing academic literature, the author proposes incorporating a sectoral approach into public sector personnel policy for the professionalization and specialization of employees. This approach will take into account the territorial component and facilitate the intensification of the region's socio-economic development.