Territory Development

Abstract

Digital transformation is increasingly becoming not just some support, but a part of strategic management of an enterprise. The accumulated potential of information technology, which created the conditions for the onset and development of the current technological cycle, according to the law of dialectics on the transition from quantitative to qualitative changes, has changed not only the capabilities of the production circuit, but also the nature and speed of changes in consumer preferences, making the same advanced technologies available to a wide range of users in the form of components and services that do not require the use of special skills. As a result, the current business environment is characterized by permanent variability (including changing preferences of a diverse consumer environment), increasing competition, and shortening the life cycle of products. Under these conditions, traditional approaches to managing digital transformation (and in fact, in some cases, enterprise development) are losing their relevance due to their insensitivity to the nature and speed of changes in the business environment, to changes in technology, and to changing patterns of consumer behavior. New modern approaches to management are emerging. They are characterized by a large amount of computational operations and regulated work that can be automated. In these conditions, the tasks of building an information management system for modern digital transformation are becoming increasingly relevant.The scientific novelty of the proposed study is to identify options for automating the digital transformation management system, allowing for timely and prompt response to changes in the business environment and predicting their consequences. The practical value lies in the ability to promptly take into account the impact of changes in the business environment on the effectiveness of the product line (and hence the overall effectiveness of a commercial company), flexibly and promptly adjust its development as part of the implementation of digital transformation with a forecast for evaluating the effectiveness of such actions.