The subject of the study is the activity of an enterprise in conditions of economic uncertainty, competition and inflation. Its goal is to develop a method of hyper-long-term planning using a stochastic trend model of sustainable growth. Random fluctuations in the growth rate are often mistakenly recognized as significant ones, suitable for justifying management decisions, which leads to excessive focus on current results. The proposed method allows to implement a preactive approach to management, reducing the role of spontaneous decisions. The horizon of proactive planning is comparable to the life cycle of an enterprise.
