национальный брендинг,
механизм национального брендинга,
национальная идея,
экономический эффект
Abstract
The article shows the results of a study of national branding through the prism of conceptual understanding of the national idea, its positioning in the eyes of the country’s partners and competitors through the use of the national branding mechanism. The author’s position is to present the national brand from the perspective of the image component, which will expand foreign economic relations, create prerequisites for a new essential content of economic growth, and ensure economic stability as a guarantee of progressive development of the country in the future.
