цифровая трансформация,
управление цифровой трансформацией,
методология управления цифровой трансформацией
Abstract
The article formulates the main provisions of the methodology for managing the digital transformation of commercial enterprises in a permanently changing business environment. The complexity of the processes of designing, implementing, and evaluating the effectiveness of digital transformation, the focus on a heterogeneous mass consumer, the flexibility of responding to changes in the business environment, presuppose the use of new management methods and automation of management processes based on the application of product approach mechanisms and the organization of a continuous automated cycle of management and monitoring of digital transformation. The provisions of the proposed methodology and the concept of its digitalization can also be applied to enterprises in the non-profit sector of the economy.
