имидж региона,
территориальный маркетинг,
органы государственной власти,
местное самоуправление,
бизнес,
некоммерческие организации,
научно-образовательные учреждения,
индивидуальные акторы
Abstract
The article is devoted to the analysis of the role of various actors in the process of shaping the image of Russian regions. Particular attention is paid to the key coordinating function of public authorities of the subjects of the Russian Federation in this area. In addition, the functions and resources of regional authorities, their interaction with other subjects of image-making are considered, the factors determining the effectiveness of the role of state bodies in shaping an attractive and competitive image of territories are identified, the necessity of a systematic, partnership, and customer-oriented approach to the implementation of the image policy of regions is substantiated.
