цифровая трансформация,
автоматизация цифровой трансформации,
изменения бизнес-среды
Abstract
Modern digital transformation is a tool of strategic management and is designed to manage the complex modernisation of the enterprise in order to preserve and improve its competitiveness in a permanently changing business environment. At the same time, there is no end-to-end automation of production processes of planning and implementation of digital transformation, taking into account the impact of business environment variability, its monitoring and reaction to such changes. Approaches to digital transformation management lose their relevance, fail to keep up with changes in the business environment, do not take into account current trends, and new approaches require significant computational costs. These circum-stances make the task of digitalisation of the digital transformation management process in modern conditions urgent. The purpose of this study is to attempt to formulate the functional architecture of the information system of digital transformation management. The subject of the study is the process of digitalisation of digital transformation management of commercial enterprises. The study provides a brief analysis of modern approaches to the automation of digital transformation, substantiates the relevance of digitalisation of its management processes, defines the methods on the basis of which it should function, as well as the boundaries of its application, proposes a functional architecture and options for its implementation. The theoretical basis of the research consists of the works of domestic and foreign scientists, organisations in the subject area. The methodological basis of the research includes methods of system analysis and synthesis, economic-mathematical and organisational-economic modelling, optimal management, decision-making in conditions of uncertainty, expert evaluation of alter natives and other. Scientific novelty of the research consists in the definition of new principles of automation of management and implementation of digital transformation, which allow to respond to changes in the business environment, to predict their consequences timely and promptly. Practical value consists in the possibility of applying these principles in the implementation of digital transformation for the rapid recording and evaluation of changes in the external business environment, forecasting the consequences of such changes, comparing different trajectories of digital transformation (taking into account the prognosis), selecting the best option, improving the efficiency of digital transformation and, consequently, the overall efficiency of the business.
