престиж,
имидж,
компоненты имиджа,
государственный служащий,
общественное сознание
Abstract
The article considers the ideas formed in the minds of civil servants about the prestige of the institute of public service and their ideal image (image). The origin and content of the concepts of “prestige” and “image” have been studied, the views of modern scientists on the concepts of “the prestige of public service”, “the image of a public servant” have been presented and the interrelation between them has been studied. The results of a sociological survey of civil servants on the problem of the prestige of the civil service and the image of modern civil servants are presented, the results of the survey are compared with previously conducted similar surveys. The characteristic of the image of a civil servant currently formed in the minds of civil servants is given and its comparison with the image of a civil servant formed in the public consciousness is carried out.